Friday, June 4, 2010

Foot Care Promoted by Start Rite - The Brand Who Practically Invented the Modern Shoe

Start-rite shoes are a trusted household name, with expertise in caring for feet earned over a 200 year period. They were established in Norwich, England in 1792 by James Smith and have grown to be the huge company we know today, whilst taking care not to lose their particular standards of excellence which have made them such a success.

It was Smith who invented ready-to-wear shoes, as up until then all shoes had been completely created on a made to measure basis. He also set up the first shoe factory for his business idea and became so successful at making shoes in his own unique way that he formed his own shoe making empire, with his heirs taking the reins in 1921.

The company were presented with a Royal Warrant in 1955 by Queen Elizabeth, for supplying footwear for the royal children with Start Rite Kids Shoes and the Royals still choose to buy Start Rites Shoes to this very day.

Start Rite Kids Shoes are considered to be something of an institution. They are beautifully made in the tradition of James Smith's exquisitely made footwear, as he took great care to use the finest materials and execute his designs to the best standard in the early days of the brand. However, Start Rite is also renowned for being committed to caring for kids' foot healthcare, which is an important issue that is often overlooked.

The business is completely thorough in its research in this area and even provides advice on their website. Apparently, badly fitting children's shoes can cause problems for them as adults later on in life and as younger feet are made of soft cartilage and bones don't fully develop for 18 years, it is imperative that children's shoes are properly fitted and well made to ensure good foot health. This is one of the things the company feel very passionately about.

Start Rite boots are another classic. They have been refined over the last couple of hundred years to achieve the sturdy, comfortable and well fitting result that is so popular today. Little girls and boys alike love the feel of a proper grownups boot combined with fun designs and mum and dad love their Start Rite boots too! These are definitely a shoe makers for life taking care of little ones up until they are grown ups and then they can still rely on the company to take care of their feet.

Thanks To : Buy SHOES Now and Pay Later paylatershoes.blogspot.com

No comments:

Post a Comment