One of the most enjoyable pastimes any child can have is playing in their mothers shoes. Perhaps not so much the boys, but definitely the girls! Playing at dress up and day dreaming about the time when you could have the same shoes, shoes with heels and shiny buckles! Well those days have arrived for the children of today with the advent of the launch of the Juicy Couture brand. Juicy Couture kids shoes in many instances are exact replicas of the adult shoes available in this fashion line.
Talk about being too cool for school, in these shoes, that is exactly what you kids will be. Although you will be hard put to impress on you kids that they can't wear these shoes for school, they will want to wear them everywhere, everyday. The names behind the Juicy Couture brand, Pamela Skaist-Levy and Gela Nash-Taylor live in Pacoima, California and initially when they launched their fashion label, they wanted to make it affordable for everyone. But things changed fast and now it is one of the most exclusive labels available.
The brand took of virtually overnight when the ladies thought it would be cool to send Madonna one of their track suites. They had Madge embroidered on it, and although they rarely use the "Madge" slogan now. It did the job! Madonna liked the track suit and was seen wearing it, and the rest as they say is history.
In the beginning the brand was quite limited, they did not have their own flagship store and there line was marketed though various big name department stores. Now they have their own flagship store on 5th Avenue in New York as well as stores in, Texas, Atlanta, Washington DC, Chicago, and wait for it....Kuwait, Jakarta, Kuala Lumpur, Beijing, Hong Kong, Milan, Tokyo and Shanghai.
It is not only shoes in the kids range of Juicy Couture, you will find clothing, belts, hats and scarves, book bags, jewelry, watches, case wallets and so much more. The kids are clamoring for this range, they absolutely love it!
Although Juicy Couture has found itself in trouble because of the slogans they use, then never stick to anyone slogan. However parents and various organizations have objected to the fact that they have the word "Juicy" sewn across the seat of the pants and have mention that it could be perceived to be provocative or sexual in nature.
I say leave the prudes to their meanderings if they have nothing better to do. I am buying my kids this label if they want it, I like it too! If you don't want to buy it, you have not right to stop anyone else from doing so.
The footwear range for kids in this label is in both shoes and boots. The Mariska pumps are divine and any little girl will both feel and look really smart wearing them. There is noting provocative about these shoes; they are elegant, fashionable and stylish. True shoes which are fit for a princess!